Giving a digital facelift to the leading telco in the country
The largest Telco in Pakistan with more than 50 Million customers, trusted CC for the image and brand uplift for the 2nd time in 3 years. Moving away from its unified brand identity, Jazz wanted to establish online presence and equity of multiple businesses under the Jazz umbrella, namely Jazz (pre-paid and postpaid mobile services), Jazz Business (corporate offerings), Careers, Jazz Accelerate (initiative supporting entrepreneurship and start-ups), Jazz Cricket (cricket training and support initiative), Jazz Cash (micro-payment solution), a complete e-store for mobile devices and service subscription, and above all a web self-care portal for managing subscriptions and packages online. This was the largest and most complex web development project undertaken by any telco in the country. Additionally, the content for all websites had to be developed from scratch to move away from brochureware and make it action-oriented for ease of understanding and business results.
CC led the research exercise to fully understand the target audience, and gather key insights that helped in developing user personas for each business unit. The web experience was unified for all 6 businesses through an innovative “smart bar” that allowed users to explore all web assets through one click operations. Integration was done with multiple complex backend systems to allow customers to fully manage their accounts through mobile connect with a simple user interface. The e-store was developed with special emphasis on visual treatments to highlight the features of devices along with simplified SEO optimized content.
The outcome was When Pakistan’s largest telco wanted to re-branded all of its existing properties, Creative Chaos took up the challenge of designing and developing websites for Jazz, Jazz Cash, Mobilink Business and Mobilink Corp., while spearheading the digital communications for all the Jazz properties across social platforms. The website became the first telco website to host a turnkey e-commerce portal.